Who we are

The Errl Times is a media outlet for the ERRL Cup, Arizona’s biggest Cannabis Awards and Festival event. The Errl Cup is focused on patient appreciation and dispensary accountability The ERRL Times

Our History 

The Errl Cup was created in 2015 to help patients get safe access to clean and consistent medicine in Arizona.

This was after Jim Morrison one of the owners lost his sister who struggled with MS and getting access to clean and honest cannabis.

Shortly thereafter in 2015 Jim and Jay started their plight the Errl Cup. This was out of their pockets with the goal of bringing accountability and regulation to the unregulated Cannabis industry.

This idea quickly caught fire and evolved into a patient appreciation festival with an aspect of rewarding clean and high-quality cannabis; as well as publicly exposing anyone selling dangerous Cannabis.

The Errl Cup is the complete opposite of any other cannabis festival or awards show.  Our judge boxes are not for sale, nor do we charge patients for admission. Our event is FREE to attend and our judge kits are FREE to MMJ patients in Arizona.



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Secret Shopping

The dispensary does not know they are being secret shopped for the Errl Cup. We use real patients to conduct our secret shopping.

The Errl Cup teams secret Shops dispensaries for flowers for our January event. In Maricopa County and all Tucson Dispensaries that grow their own flower are included in the secret Shopping.

For the 710 Degree Cup, The Errl Cup teams secret shops dispensaries for concentrates. In Maricopa County and all Tucson Dispensaries that produce their own concentrates are included in the secret shopping.

When we secret shop each dispensary we rotate between Indica, Sativa, and Hybrid. We ask the Budtender for their recommendation on the highest quality, best-rated medicine for the secret shopped entry. Thie entry must be on the shelf and available to the public.